Branded

The challenge

Branded needed assistance in transforming their initial concepts and wireframes into a visually appealing and intuitive web application. The design had to effectively incorporate data visualization and customized alerts to provide valuable insights for optimizing pricing, placement, and descriptions.

What we did

Fuego UX began with a discovery phase and initial research to align the application with Branded's goals. The team then created low and high-fidelity mockups, iterating and refining the design based on feedback and insights gathered during the process. The UX design featured a unique "tinder swipe" interface for training the AI system to include or exclude products, empowering brand managers to create a smarter system. The team also focused on developing a cohesive branding strategy to ensure a consistent and engaging user experience.

The result

The collaborative efforts of Fuego UX and Branded resulted in a visually stunning and user-friendly web application for the brand management platform. The integration of data visualization and customized alerts provided valuable insights for optimizing product performance and achieving revenue targets. The swipe interface for training the AI system added a unique and interactive element to the platform, enabling brand managers to efficiently curate products. The final product showcased the brand management platform's capabilities and delivered a seamless user experience, helping Branded remain competitive in the ecommerce market.