CaliberMind
Improving navigation and overall look and feel for a CMO tool.
The challenge
CaliberMind's platform needed improvements in its navigation system and overall aesthetics to enhance the user experience. Users faced difficulties during onboarding and struggled to understand how to effectively utilize the application's features.
What we did
Fuego UX started by conducting a thorough audit of CaliberMind's current platform to identify areas for improvement. The team then redesigned the information architecture to streamline navigation and improve user flow. Low and high-fidelity mockups were created for each area of the platform, incorporating a design system based on Material UI. This approach ensured consistency and familiarity, enhancing the usability and learnability of the platform.
The result
The collaboration between Fuego UX and CaliberMind resulted in a revamped B2B SaaS application with improved navigation and a fresh, modern look and feel. The new platform received positive feedback from users, who reported faster onboarding and better understanding of how to effectively use the application. The streamlined navigation system and improved aesthetics contributed to a more intuitive and efficient user experience for CMOs, campaign managers, and other sales and marketing professionals using the CaliberMind platform. The use of a design system based on Material UI provided consistency and familiarity, further enhancing the platform's usability.