Love My Air

The challenge

Love My Air Denver needed to understand their users' needs, preferences, and frustrations to effectively allocate their limited budget and prioritize features and improvements for their app. The existing app, website, and social media presence required a thorough analysis to identify areas for optimization.

What we did

Fuego UX conducted comprehensive UX research, including generative user interviews and surveys, to gather valuable insights from Denver residents. The team also performed a UX audit of the existing app, website, and social media presence to identify usability issues and opportunities for improvement. The research findings were synthesized to uncover key user insights, such as the desire for a more personalized experience. These insights informed the team's recommendations for refining Love My Air's onboarding process and prioritizing features that addressed immediate user frustrations and gaps in the current market.

The result

Fuego UX delivered a comprehensive deck outlining the research methodology, synthesis of findings, and final recommendations. The evidence-based research empowered Love My Air to confidently allocate their budget to features and improvements that directly addressed user needs and preferences. By incorporating input from real users, Fuego UX's recommendations and mock-ups were tailored to enhance the overall user experience. The insights gained from understanding users' desires for a more personalized experience guided the refinement of Love My Air's onboarding process, ensuring a more engaging and relevant user journey.