Fuego is a UX Research and Design Agency

We evolve software experiences for innovative brands through a blend of product strategy, UX design, and hands-on user research.

UX Design
Product Strategy
User Research
Branding
Design + AI

Our Work

EVCS

Scaling an Electric Charging app in order to meet user demands.

CaliberMind

Improving navigation and overall look and feel for a CMO tool.

Branded

A data driven web app experience for an ecommerce management platform.

Airfind

Creating a unified design system for a consistent user experience.

DocQ

Redesign of a no-code workflow automation SaaS platform

Wineshipping

Modernizing the UX for a Leading Alcohol Logistics Platform

Sunday

Flexible payment strategy and design for D2C eCommerce platform

Beeline

Evolving a legacy vendor management system by enhancing consistency and streamlining UI.

Love My Air

Using research to unlock user insights and help Denver residents love their air.

Designing better products starts with collaboration

Our approach to product design starts with your team and your users. We begin by forming a deep understanding of your users and their needs. We collaborate directly with your team and cross-organizational stakeholders to create experiences that delight customers and drive measurable results.

How we view the world
Human-centered design is at the core

We start with user research to truly understand your users' needs and goals. We align these goals with your business objectives to drive value.

Simplicity is key

We avoid unnecessary complexities in favor of clean intuitive designs that users can easily understand. We refine aesthetics and amplify usability to strengthen your brand.

Iterative design process

We validate our designs through feedback and iterations. We refine designs over multiple iterations to ensure we deliver the best possible solution.

Recent Podcasts

Zack Gottlieb on Designing with Empathy

On this episode of Design Leader Insights, Alex interviews Zack Gottlieb, Head of Product Design at Snowflake. Discover how Zack's hands-on experience at companies like Uber deepened his empathy for users and how he's tackling complex B2B SaaS challenges at Snowflake. He also offers valuable advice for aspiring designers on mastering their craft, embracing risk, and leveraging storytelling in their work.

Jason Giles on the Wild West of AI in UX

Alex chats Jason Giles, VP of Product Design at UserTesting, about his early days at Microsoft working on iconic products like Office 365 and Xbox, to leading design teams at DirectTV and Ticketmaster in the consumer entertainment space. Jason also shares his experiences from the last four years at UserTesting, where he manages a dynamic team within the product organization, focusing on removing friction from businesses by connecting them directly with customers. The conversation covers the evolving role of design teams in talking to customers effectively, the impact of AI and ML on UX design in 2024, and Jason's unique experience as a digital nomad in Scotland.

Sarfraz Nawaz on Leveraging AI and Driving Value in Product Management

Alex chats with Sarfraz Nawaz, Product Executive in Residence at Mighty Capital. They discuss the myths around product management and the impact of newer technologies on team dynamics. They also chat about the importance of design thinking tools for product managers during the lightening round. Sarfraz offers valuable advice for those aspiring to break into the field and provides insights into the future of product management, including managing P&L and leveraging AI for enhanced user experiences.

FAQ
What size companies do you work with?
Do you work on complex applications / SaaS?
Why Fuego?
What is the typical length of a project?
What industries do you have experience in?
Where is your team based?
Do you do marketing websites?
Do you do front-end development?
How do you work with our Team?