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We evolve software experiences for innovative brands through a blend of product strategy, UX design, and hands-on user research.
Scaling an Electric Charging app in order to meet user demands.
Improving navigation and overall look and feel for a CMO tool.
A data driven web app experience for an ecommerce management platform.
Creating a unified design system for a consistent user experience.
Redesign of a no-code workflow automation SaaS platform
Modernizing the UX for a Leading Alcohol Logistics Platform
Flexible payment strategy and design for D2C eCommerce platform
Evolving a legacy vendor management system by enhancing consistency and streamlining UI.
Using research to unlock user insights and help Denver residents love their air.
Our approach to product design starts with your team and your users. We begin by forming a deep understanding of your users and their needs. We collaborate directly with your team and cross-organizational stakeholders to create experiences that delight customers and drive measurable results.
We start with user research to truly understand your users' needs and goals. We align these goals with your business objectives to drive value.
We avoid unnecessary complexities in favor of clean intuitive designs that users can easily understand. We refine aesthetics and amplify usability to strengthen your brand.
We validate our designs through feedback and iterations. We refine designs over multiple iterations to ensure we deliver the best possible solution.
On this episode of Design Leader Insights, Alex interviews Zack Gottlieb, Head of Product Design at Snowflake. Discover how Zack's hands-on experience at companies like Uber deepened his empathy for users and how he's tackling complex B2B SaaS challenges at Snowflake. He also offers valuable advice for aspiring designers on mastering their craft, embracing risk, and leveraging storytelling in their work.
Alex chats Jason Giles, VP of Product Design at UserTesting, about his early days at Microsoft working on iconic products like Office 365 and Xbox, to leading design teams at DirectTV and Ticketmaster in the consumer entertainment space. Jason also shares his experiences from the last four years at UserTesting, where he manages a dynamic team within the product organization, focusing on removing friction from businesses by connecting them directly with customers. The conversation covers the evolving role of design teams in talking to customers effectively, the impact of AI and ML on UX design in 2024, and Jason's unique experience as a digital nomad in Scotland.
Alex chats with Sarfraz Nawaz, Product Executive in Residence at Mighty Capital. They discuss the myths around product management and the impact of newer technologies on team dynamics. They also chat about the importance of design thinking tools for product managers during the lightening round. Sarfraz offers valuable advice for those aspiring to break into the field and provides insights into the future of product management, including managing P&L and leveraging AI for enhanced user experiences.