Fuego is a UX Research and Design Agency

We evolve software experiences for innovative brands through a blend of product strategy, UX design, and hands-on user research.

UX Design
Product Strategy
User Research
Branding
Design + AI

Our Work

EVCS

Scaling an Electric Charging app in order to meet user demands.

CaliberMind

Improving navigation and overall look and feel for a CMO tool.

Branded

A data driven web app experience for an ecommerce management platform.

Airfind

Creating a unified design system for a consistent user experience.

DocQ

Redesign of a no-code workflow automation SaaS platform

Wineshipping

Modernizing the UX for a Leading Alcohol Logistics Platform

Sunday

Flexible payment strategy and design for D2C eCommerce platform

Beeline

Evolving a legacy vendor management system by enhancing consistency and streamlining UI.

Love My Air

Using research to unlock user insights and help Denver residents love their air.

Designing better products starts with collaboration

Our approach to product design starts with your team and your users. We begin by forming a deep understanding of your users and their needs. We collaborate directly with your team and cross-organizational stakeholders to create experiences that delight customers and drive measurable results.

How we view the world
Human-centered design is at the core

We start with user research to truly understand your users' needs and goals. We align these goals with your business objectives to drive value.

Simplicity is key

We avoid unnecessary complexities in favor of clean intuitive designs that users can easily understand. We refine aesthetics and amplify usability to strengthen your brand.

Iterative design process

We validate our designs through feedback and iterations. We refine designs over multiple iterations to ensure we deliver the best possible solution.

Recent Podcasts

Design Leader Insights - Rolf Nelson

In this conversation, Rolf shares his journey in design and discusses how mentorship can shape a designer's career. Rolf encourages designers to seek connections and remain curious as they navigate their professional paths.

The Design Conductors, Rachel Posman and John Calhoun

In this conversation, John and Rachel discuss their unique journeys into the field of design operations, highlighting the evolution of the discipline and its growing importance in tech organizations. They delve into the core principles of design ops, emphasizing collaboration among design, product, and engineering teams. The discussion also covers the release of their book, 'The Design Conductors,' which aims to serve as a comprehensive guide for design operations practitioners. They share insights on the future of design ops, the value it brings to organizations, and advice for those looking to enter the field. Learn more about 'The Design Conductors - Your Essential Guide to Design Operations' book at https://www.thedesignconductors.com/

Zack Gottlieb on Designing with Empathy

On this episode of Design Leader Insights, Alex interviews Zack Gottlieb, Head of Product Design at Snowflake. Discover how Zack's hands-on experience at companies like Uber deepened his empathy for users and how he's tackling complex B2B SaaS challenges at Snowflake. He also offers valuable advice for aspiring designers on mastering their craft, embracing risk, and leveraging storytelling in their work.

FAQ
What size companies do you work with?
Do you work on complex applications / SaaS?
Why Fuego?
What is the typical length of a project?
What industries do you have experience in?
Where is your team based?
Do you do marketing websites?
Do you do front-end development?
How do you work with our Team?